Love what you do, do what you love – some wintry reflections

 2014 resolutions – do you remember them?

Unaviodably, January is going to finish in a few days. It is a great time to look into our minds or notes and remind of New Year’s resolutions. Of course, 2014 has just started and most of our plans will be realised among the following months but what’s wrong in asking ourselves a question: Have I accomplished any of my dreams which I wanted to be finished until February? Did I do anything to start realising my goals? Do I still remember of my dreams?

I won’t be modest saying that I’m so proud of myself and 2014 has started very successfully for me. I decided to take advantage of every day in this year. Of course, it doesn’t mean that I prepared a specific plan for each day describing hours for resting, studying or working. I set some goals according to SMART model

You aim should be:

S – Simple

M – Measurable

A – Achieveable

R – Relevant

T – Timely defined

and do everything in my power to approach to them.

One of my aim was to find a job reflectecting my passion. I started looking for it in October, because I have finished my internship that month. I chose extramural studies and decided to start my career path earlier. Of course, it wasn’t easy at the beginning. I am a kind of fussy person. I wanted a job which will reflect my passion – marketing, social media. I said myself: You are good enough to find a job on that field but you must work very hard and don’t listen to other people. It will take some time, but it will be worth it.


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Difficult beginning

Several CVs were sent to companies. Some of them called me back and I had few-steps interviews and I did my best. Everytime, I was proud of myself but my own opinion wasn’t decisive. Months had been passing and I still hadn’t had a job. I even started sending CVs to companies which I have never waned to be connected to. I didn’t want my parents to pay for my studies and of course, like every youngster, I wish I could buy some new clothes, cosmetics and so on. As you can see, I lost motivation for a while. That’s really sad, when a young person who is full of hope, stop believing in herself and see how difficult the job market is.


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As I wrote some lines below, 2014 has started very positively for me but I know that the previous year and everything I started doing among it, had a huge influence on my present situation.

Now, I have my dream job and I am soooo happy!!! Luckily, after 4 months I found what I had been looking for. And what’s the most important: this job really reflects my passion and I can’t wait to develop myself and use my knowledge in practice – I will be a social media worker in cosmetics industry. AWESOME for me.:)

P.A.S !

In this post I want to give you some advice which I follow every day. Some of them I found really useful after my 4-months-looking-for-job-experience. Now I don’t regret any interview. Every „failure” teached me a lot and now I am far more stronger, self-motivated, weaknesses’ aware and self-confident.

  1. Be punctual – you may ask a question: what is a link between success and punctuality? In my opinion – huge.

Punctuality is not only about being in right place on time. It is something far more important. Punctuality reflects your respect for person you are meeting with.

Someone very clever said that there are orly two excuses for being late: You are dead or You want to be dead ;) Remember to be on time, don’t think about stupid excuses. If you are punctual on meeting with somebody, it shows you as a well-organised person, very good to do business with 😉

2.     Be ambitious

If you set yourself an easy goal, you will reach it. But why don’t be ambitious and set yourself more difficult aim? Don’t be afraid and stop telling yourself: I am not good enough to reach it. Not now, I will do it tomorrow!

  • It won’t be tomorrow for realising your dreams!
  • Every wasted day removes you from achieving goals!
  • It won’t be a perfect day for starting realising your passion.
  • You are a creator of your own life.
  • Take a moment and make it perfect.

If you really have a dream, go for it. Otherwise, somebody else will do it.


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 3.  Be self – confident

Of course, you have heard it many times. But how want you to be successful if you don’t believe in your knowledge, abilities, personality? Nobody is perfect. A rule says that if you want to be a master in something, you need to do it for 2 hours every day for 10 years (10 000 hours). For example, if you want to be a social media specialist, start reading books about this topic, observing blogs and leaders on that field. The more you practise, the better you are.

I wish you all realised your goals in 2014. It won’t be easy, you may fail many times, but remember that success is a process and nothing really valuable comes to you without an effort, passion and determination.

P.S. Love what you do, do what you love – now I really know that my life is going in right direction. Thank you Steve for teaching me that heart is the best advisor.


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Men vs. Women – shopping

Once upon a time

ImageThousand years before roles between women and men were clearly defined. Hunting and searching food were men’s obligation whereas women tend to take care of house and children. Their demands formed character: men should be brave and independent, women – emphatetic and caring.


Why it is so important in present-day marketing?

Marketing messages dedicated for women should be emotional and need to ensure  that recommended product will be useful for them and family. Women make decisions slower (because of the longer shopping list) than men and consider many options (checking prizes, quality). Women like when the company is loyal and maintain vivid contact (one of the best example is NIVEA – this company has a special Youtube channel dedicated to mothers and gives them many useful advices how to take care of children. Also, there are some videos promoting active life and exercises). Company should gives them many chances to sharing opinions with other clients and specialists. Young mothers have a strong need to bulding relations especially with more experienced mothers. That’s why so many women are active on social platforms.

80% of women are prone to buy product from the companies which are appreciative of their maternal role. Moreover, pleased women share their opinions with others, recommend products or services and encourage others to buy from your shop. They can be a real brand evangelist.

Unfortunately, women share their negative opinions too and more often. Trying to deceive them, will bring a catastrophe for company. Women are really perceptive, the can promote your products if they are satisfied but also destroy it. Especially maternal minds are resistant to forgiveness if you harmed her or any member of her family.


Difference in Online Shopping Behavior: Men vs. Women 

  • Males tend to search by product while females search by brand.
  •  47% of women are looking for coupons and sales on social media channels as opposed to men at 33%.
  • 77 percent of women and 74 percent of men say price influenced their purchase
  • Women are more likely to pay attention to marketing emails. Fourteen percent of women, compared to 8 percent of men, say they first saw their most recent online purchase in an email from a store.

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“Women think of shopping in an interpersonal, human fashion while men treat it as more instrumental. It’s a job to get done.”  Dr. Stephen J. Hoch



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Shockvertising – provocation or right matter?

Advertising is an inseparable part of marketing. However, is it right to use aggression, shock and manipulation to win a battle for clients? Or maybe this question is unfounded and  advertising rules its own laws? When some claim that contemporary advertising  trivialise an evil, others believe that shock can bring visible and positive effect on our behaviour.

Every day we are flooded by hundreds of ads and most of them don’t differ from each other. Copywriters should be really imaginative to create something extraordinary. Competitive ads’ market needs to create  a message which will attract our attention.

Shockvertising – is a type of advertising based on shock,  eye-catching graphics, unwonted slogans or pictures. Its main aim is to capture our attention, create buzz and raise people’s awareness to important issues e.g. health care and problems, smoking, violence.

Some examples of shockvertising

1. United Colors of Benetton

Number one is reserved for Oliviero Toscani – famous Italian photographer  whose projects were used in promotion of Benetton’s company (United colors of Benetton). Toscani isn’t afraid of scandal or shock in his masterpieces: one of them shows a kiss between priest and a nun. He also created a social campaign against anorexia. A lot of his photographs caused uproar but we need to say that they successfully draw  attention and emphasise important social problems e.g: racism, hunger.


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2. Carl’s Junior Burger

Shockvertising is not always based on shock or aggression but e.g on sex. Below you can watch a “burger commercial” – it is confusing because we watch a half naked celebrity Paris Hilton, washing car and touching her body with desire. So where is the main star of this commercial – the burger? I don’t see anything wrong in using some sex message but only when it relates to the product. Here, I can’t see link between the burger and Paris Hilton. Or, wait.. Of course, the burger is as spicy as Paris in this video.


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3. Calvin Klein

Calvin Klein is also known for using shock in his adverts. Mostly, he pictured young models lying on each other in sexual poses and exhibiting their bodies. Can we talk about crossing the line in his messages? They are based on sex, desire, mystery and to my mind show real personality and image of the brand.  However, some of them were banned.


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Once again, designer Calvin Klein is mired in controversy for his provocative ads. His latest ad for Calvin Klein jeans has been banned in Australia after the continent’s Advertising Standards Bureau ruled that it was ‘suggestive of violence and rape’.

Lara Stone, the gap-toothed face of the brand is seen lying on her back on the lap of one shirtless male model who is holding her hair. Another shirtless model is hovering above her, his hand beneath he

Polish shockvertising

1.Cropp Town – „Szyjemy inaczej”

This commercial is based on sexual subtexts

2.Heyah – still remains very controversial. This commercial was banned. Accusation: dangerous to children’s mental development

3. House

Provocation in HOUSE campaign “Virginity”. Brand dedicates her clothes for girl between 19-25 years old. Some of billboards showed a girl in sexual pose when others represented her praying with slogan” Guard me father”. They were banned. Accusation: offend religious feelings.Obrazek


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Shockvertising in social campaigns

Shock in advertising is usually perceived as something unusual but it has also positive aspects. We can observe it in social campaigns. Typical posters, commercials don’t appeal to people. Researchs conducted in the University of Stirling and the Open University showed that ads which are based on fear are far more effective than customary messages.  But there is one condition – they should also offer support or advice how to solve the problem.

Anti-smoking campaign in Australia

Idea was based on showing disgusting photos of smokers’ organs.


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Drive safe in helmet

Another example of social campaign was realized by Asia Injury Prevention Foundation. They pointed out that 97% of Vietnameses motorcyclists don’t wear helmets during riding. Explainations were frivolous e.g. helmet destroys my haircut. Campaign was based on black and white photos of motorcyclists after head injury. The effect was visibly successful: the number of people wearing helmets rised from 3 to 10%. In 2007, the Vietnamese government established an obligation- wear helmet while riding.


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Christmassy marketing – review of Christmas ads

It is said that Coca Cola’s commercial announces Christmas. For many people (not only childeren) the first thought connected with Christmas is white bear, bottle of Coca Cola and red illuminated car. Undoubtedly, this holiday seems to be commercialised – Christmas is one of the hottiest period for marketers. Our attention is limited, emotions seem to prevail. We want to spend this magical time in peace but every moment, wherever we go, we are sorrounded by eye-catching adverts, promotions and radio/tv commercial. Some companies decided to launch typical Chrismassy spots: based on friendly atmosphere. But there are also many brands which choose newness, shock and controversy.

  1. Coca Cola 


Latest Coca Cola christmas commercial

2. McDonald’s


3. Mercedes


4. Adidas


5. Amnesty International


6. Animal rights defeat


7. Pepsi commercial (50′)


8. Jeep


9. Chuck Norris – Merry Christmas 

Some old christmas ads from KODAK: 




Kodak – 1910


The age of intelligent things

A picture you can see below is a satiric way of proving that we can be particularly anonymous on the Internet.

Today we can easily exchange the dog by a fridge. Why? Because starting from 2010 we have been observing so-called third wave of the Internet – Internet of Things (IOT). Imagine the situation: your alrm clock is ringing and in the same time the signal is sent to kettle and in some minutes you will drink hot tea or coffee.

IOT – thanks to access to the Internet devices can communicate with each other without help of people. We call them “intelligent devices”.

To show you better what I am writing about, please see a short video:

Some examples of intelligent devices and things:

  • BlackSocks – inbuilt detector RFID help you segregate your socks so don’t worry about missing one in your washing machine 😉 How does it work? See the video :
  • Hop suitcase – problems with carrying suitsaces? Never again! Now your new suitcase will follow you  as it is connected with your mobile phone.
  • Botaniccalls – specific detector put into flowerpot will tell you when it is the right time to water your flower
  • Image

Why it is so important to invest in intelligent things?


  • they ease our daily life: from kitchen, traffic to pharmaceutical business
  • they can communicate without people’s help
  • technological development

Against IOT: 

  • bigger unemployment ( machiness will replace people)
  • depersonalisation
  • faster battery usage ( During International CES 2013 engineers showed SpareOne phone. It has one battery AA and can easily “live” for 15 years (!) when it is not used and 10 hours when you call



Viral marketing

Today I want to take you to a viral marketing  journey .

Firstly, my short definition of this phenomenal way of promoting your company, brand, yourself.

Viral marketing is when your company (or a person) create some content related to its product, brand and put it on the Internet. Then this content started to live its own life, people sent it to their friends, put links on their profiles and started talking about it. No matter what it is about, the most important thing is an idea, creating smoething new, controversial, funny.


  1. Drive Recklessy – it is a parody of social campaign preventing from speeding but in very controversial way. This video was seen 1,7 million times all over the world and generated 82,3% posts on Facebook from 12-20.09.2011.

     2. Pure Evil Crew by Cropp – it was a part of CROPP company campaign.

     3. Mentos Rainbow – lepiej wiedzieć co Cię czeka – polish advert

Viral videos not always promoting new brands but sometimes shows funny situations. Some of them was selected by Ellen so enjoy 🙂

If you’re interested in this topic, I truly reccomend you some books and articles.