It is said that Coca Cola’s commercial announces Christmas. For many people (not only childeren) the first thought connected with Christmas is white bear, bottle of Coca Cola and red illuminated car. Undoubtedly, this holiday seems to be commercialised – Christmas is one of the hottiest period for marketers. Our attention is limited, emotions seem to prevail. We want to spend this magical time in peace but every moment, wherever we go, we are sorrounded by eye-catching adverts, promotions and radio/tv commercial. Some companies decided to launch typical Chrismassy spots: based on friendly atmosphere. But there are also many brands which choose newness, shock and controversy.
Latest Coca Cola christmas commercial
5. Amnesty International
6. Animal rights defeat
7. Pepsi commercial (50′)
9. Chuck Norris – Merry Christmas
Some old christmas ads from KODAK:
Kodak – 1910
Today I want to take you to a viral marketing journey .
Firstly, my short definition of this phenomenal way of promoting your company, brand, yourself.
Viral marketing is when your company (or a person) create some content related to its product, brand and put it on the Internet. Then this content started to live its own life, people sent it to their friends, put links on their profiles and started talking about it. No matter what it is about, the most important thing is an idea, creating smoething new, controversial, funny.
2. Pure Evil Crew by Cropp – it was a part of CROPP company campaign.
3. Mentos Rainbow – lepiej wiedzieć co Cię czeka – polish advert
Viral videos not always promoting new brands but sometimes shows funny situations. Some of them was selected by Ellen so enjoy 🙂
If you’re interested in this topic, I truly reccomend you some books and articles.
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